Where are all my customers?

That’s certainly a fairly common sentiment when the economy slows down. Suddenly people become fearful that they may not have enough money to eat so they start cutting back on everything and your left with an empty business. So, what can you do about it?

Well, first of all, your primary goal should be to keep the customer’s you already have. It’s far more expensive to attract new customers than it is to keep the one’s you have. So, to use your marketing dollars wisely, concentrate on what added value you can offer to your existing customers to not only keep them but to have them buy even more. Learn who your customers are and what their needs are. What do they want? Build a strong trusting relationship with your current clients and they are much more likely to stay and purchase more. Good communication is essential to building strong customer relationships. To stay in touch with our customers we use e-Mail Marketing. 

Second, use your current customers to do your marketing to new customers for you. No marketing strategy is more successful than referrals and in a slow economy, referrals are your best friend. Offer your existing customers generous rewards through a formal referral program to bring in new customers. It’s much easier for potential clients to trust their own friends when it comes to where they should spend their money and when you have built that strong trust with your customers, it’s even easier for them to convey that trust to their friends and bring them in as new clients.

Lastly, look to your past customers. There could be hundreds or even thousands of potential customers that just need a little coaxing to come back. I hope you still have them on your contact list. If not, get one started now with our proven effective e-Mail Marketing System. Contact them by phone, by email and by regular mail (all three). Why did they leave? Did they have an issue that you have since resolved. It could even be they simply didn’t come back because you just never contacted them again (boo you). Whatever the reason, entice them to come back by offering them an even better value or better results than before just for coming back.

See, I bet you didn’t know you already had all of those customers without even spending a penny of your marketing dollars to find new one’s. In case you haven’t noticed yet, e-Mail Marketing is by far the most cost effective method of getting and keeping clients. Try it now for FREE.

Good Luck,

Chris