What is SEO?

I get a lot of people asking me what “SEO” is so I thought I’d take a moment and explain it in easy for anyone to understand terms. Search Engine Optimization (SEO) is basically the process that gets your website or blog out to where people can find it easily.

There are both “onsite” and “offsite” SEO techniques. “Onsite” SEO includes optimization of the individual pages of your site to make them easy for the search engine bots to follow and index your pages. It also includes proper use of <title> tags, <description> tags, <alt> and <keyword> tags as well as correct placement of keywords throughout the pages. “Offsite” SEO includes submitting your site information to the various search engines and directories and obtaining links back to your site from other sites.

There is “organic” SEO which basically refers to manual submissions to the various free search engines and free directories and then there is “inorganic” SEO which generally refers to submitting to paid directories, paid ads or pay per click (PPC) links on other sites. There is much debate over which method is better. At Concepts ‘n’ Creations we focus on the “organic” methods of SEO which we believe lead to stronger and longer lasting positioning in the top search engines.

Warning! Stay far away from any “black hat” SEO techniques which includes things like keyword stuffing, link farms, cloaking or other deceptive practices that will get your site banned from most search engines including Google. Also be wary of anyone who says they “guarantee” top placement through their relationship with Google or by basically paying to be on the top.

Keep in mind that no matter what you do, SEO is definitely not something that you do once and forget about it. To get to the top of the searches and stay there SEO needs to be performed on a continuous basis. Contact us today with your needs and see how we can help get your website noticed.

Until next time…