Follow up or else…

So, you’ve been studiously following my suggestions here at The Buzz and you’ve managed to collect contact information from all of your customers. Now you have this huge list of people who have bought something from you or have at least inquired. Now What?

Numerous studies have shown that not only does it cost a lot less in marketing to previous or current clients, they are also 10 times more likely to buy from you again than a new client (assuming you did a good job, that is). That’s why all the marketing “experts” will tell you “The Money is in the List” and they have you create all sorts of ways to capture information to create this very important list.

Well, the truth is, whether you have 5 or 50,000 people on your list, it’s not making ANY money for you without Follow Up. You now have a list of people who trust you with their money and it’s your duty to help them find the next logical thing they need and then of course provide it.

Oh yeah, that’s another thing. You’ll need to actually have the next logical thing to offer them. If you don’t (and you’re not selling coffins) you better come up with something and then something else and something else and so on…

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Let us help you stay in touch with your current and your future clients the easy and proven effective way with Constant Contact. Try it absolutely FREE for 60 days with no strings and no credit card.

Until next time,
-Chris-