Direct Mail vs Direct E-mail
When you’re cutting costs but you need to continue your direct marketing, what do you do? That’s easy. Direct E-mail Marketing has the answer. Let’s say you’d like to market an upcoming event once a week for the next 5 weeks to a target of say 1000 leads and clients.
The old fashioned direct mail way would require you to have 5000 post cards designed and printed for at least $500 for printing with a do it your self design for 1000 cards each of 5 different designs. Then there is the postage cost at $1,350. That’s a total of at least $1,850! Not to mention your hours involved putting it all together and getting the cards in the mail every week. What’s even worse is that you don’t even know for sure if any of your 5000 post cards even got received by your target contacts, let alone actually read.
Now, with Direct E-mail Marketing, let’s do the same marketing campaign. You spend just $30 for Constant Contact, select from hundreds of pre-made design templates, add your content, select your email contacts and schedule the day and time for each mailing. In just a few hours you are completely done and each of your mailings will automatically go out to your 1000 contacts each week for the next 5 weeks. Your total cost is just $30! You just saved over $1,800 in just one marketing campaign!
Plus, you will immediately know exactly who opened your email and which links they were interested in and clicked on through Constant Contact’s easy to use statistic reports to help you tailor your next campaign to be even more effective. Each contact can even just click on a link to instantly forward your email to all of their family and friends. Then, of course, they can forward it to their friends and to their friends…with each one being tracked so you can easily and immediately see how effective your campaign is.
Start your next campaign today absolutely FREE! That’s right, try the full power of Constant Contact completely free for 60-Days with no obligation and no credit card required! You even get full online training and support included with your trial.
We use Constant Contact as part of our marketing strategy and we absolutely love it. I know you will too. Feel free to contact me personally or visit our website if you have any questions about Constant Contact or any other way we can help make the internet work for you.
Until next time,
Chris
