5 common mistakes people make with their websites Part5

Maintenance:
Maintaining your website is probably the most overlooked and most important thing you can do to help increase traffic and conversions. Many people pay hundreds or even thousands of dollars to get a very nice website online and then they just let it sit there and then wonder why they’re not getting customers wearing a path to their door.

Internet users get bored quickly and if your website has the exact same content as it had 6 months ago, they may just stop coming back. If you haven’t enticed them to give you their contact information while they were there, they could be gone forever. What’s even worse is that search engine bots get bored just as easily and they will also stop coming back as often if they don’t notice any changes.

Even more importantly, your initial SEO efforts get stale and no longer get you to the top spot in the search results. Your competitors are always working to get to the top so you need to keep working as well to stay there. Search phrases and keywords can change or your whole market can change. If you don’t adjust you’ll be left in the dust…<Read More>…