5 common mistakes people make with their websites Part4

Poor Content:
The phrase “content is king” stills holds as strong as ever but now “new content is king” is even better. Internet visitors are no longer satisfied with just good content, they’re looking for content that is updated often in order to feed their need for more information.

When writing your content, keep in mind who your visitor is and what it is they are looking for. Don’t just go on and on about how great you are. Identify with your visitor on a personal level and solve their problem which lead them to your web page. While building their trust, without hard selling them, gently lead them to the purpose for your page which should include some kind of action for them to take. The “action” can be a purchase, a phone call, a form to submit or even just a link to get more information…<Read More>…